The number cause of small businesses failing isn’t product development….it’s obscurity. The best product is a mute point if you don’t know how to get in front of those people already looking. to buy your product. You can do it one at a time….which will guarantee you will run out of money before you build a substantial client base. Or you can do it thousands at a time, but you will not make a personal connection right off the bat. Personal connections grow your infrastructure but retail sales grow your bottom line. This is how you brand yourself….not your product as different.