Whether you’re a small start-up just starting out or a more established business, chances are that you are interested in getting your name out there and growing the profile of your brand. There are a number of different ways of going about this, from traditional marketing to more experimental social media brand building. The methods that work best for you largely depend on the resources you have at your disposal and the type of customers you want to appeal to. However, we have several strategies for building your brand that tend to work for many different types of companies.
Follow Your Audience
You know that you should be active on the big social media giants, but what about smaller forums and websites? Don’t neglect these online hangouts if they are somewhere your target audience seems likely to be. Being everywhere does a lot to make your brand more familiar to target customers.
In many cases, this is easier said than done. However, when you post new content, think about ways you can appeal to people in a way that makes them want to share your post. Add some kind of emotional appeal or interesting information that makes people want to read and reblog about your brand.
Have Contests and Promotions
Promotions are a great way to get new people interested in your product. Coupons, sales and discount promotions are a great way to draw people in and get them to try your product that all-important first time. You can also run contests, which are a great way to get people looking at your website or social media.
Retain a Constant Presence
Remain active on your company blog or social media. While the amount of time you spend on social media may vary depending on the size of your company, you should aim to post a blog at least every two or three days and be on major social media networks daily to retain a presence in your customers’ eyes.
Try to Reach a New Audience
Think about the things your customers tend to be interested in and branch out into some of those areas. For example, if your customers tend to be music fans, blog about new bands on your website as well as your product. You may find yourself making your existing customers more loyal and drawing in a whole new batch of people.
Be on Social Media
In almost every industry, having a social media presence is essential for a successful business. Have a presence on the major social networking sites like Facebook and Twitter, as well as smaller sites that are compatible with your product. For example, an interior designer ought to have a presence on Pinterest to show off their excellent taste.
People love videos, and many visitors to your website will click play on a video before they read a blog post. While it may take a little extra effort, publishing video content is a great way to appeal to potential customers.
There are many different ways to build your brand online. You may have your own ideas to add to this list of tried-and-true marketing methods.