My voice trailed off and my body trembled as I finished the call. It was five years ago today, and I had been laid off. Again. It…… Read more “5 Years of Business Firsts”
Tag: Jon Loomer Digital
10 Recent Changes Impacting Facebook Advertisers
Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers Control the Ads You See News Feed Updates Redesigned…… Read more “10 Recent Changes Impacting Facebook Advertisers”
Create an Audience of People Who Spent the Most Time on Your Website
Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to…… Read more “Create an Audience of People Who Spent the Most Time on Your Website”
4 Reasons Why Your Facebook Conversion Numbers Are Wrong
One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated…… Read more “4 Reasons Why Your Facebook Conversion Numbers Are Wrong”
How to Create Unpublished Facebook Posts
More than three years ago now, I wrote an article about how to create a dark or unpublished Facebook post. Well, that post is outdated, so it’s…… Read more “How to Create Unpublished Facebook Posts”
Facebook Ad Campaign Process: Build Audience, Leads and Conversions
Every Thursday, I host three one-on-one sessions, and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. What I’m…… Read more “Facebook Ad Campaign Process: Build Audience, Leads and Conversions”
Create Facebook Custom Audiences for Lead Ad Form Engagement
You can now create Custom Audiences for engagement with your Facebook Lead Ads. here’s how… The post Create Facebook Custom Audiences for Lead Ad Form Engagement appeared…… Read more “Create Facebook Custom Audiences for Lead Ad Form Engagement”
It’s Official: Facebook Text Rule in Ad Images is Changing
Facebook is updating their text in images rule. Going forward, your ads won’t get rejected for including too much text. But does this change anything? The post…… Read more “It’s Official: Facebook Text Rule in Ad Images is Changing”
Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)
Facebook allows users to see and edit the interests that advertisers can use to target their individual profiles. Here’s how… The post Facebook Interest Targeting: How Your…… Read more “Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)”
11 Lessons for Struggling Entrepreneurs
[NOTE: I know I typically fill these pages only with articles and tutorials about Facebook ads. This time, however, I’m taking a slight turn to reflect on…… Read more “11 Lessons for Struggling Entrepreneurs”
The Wealth Engineers 